The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Other Branded Content / Custom Content
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Unboxing "Notification"
Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica
Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Beer Tooth Implant
Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Other Branded Content / Custom Content
Netflix Fest
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris
Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Miserable in Puerto Rico
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content
Line Insurance
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance Category: Consumer - Other Branded Content / Live Events
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Consumer - Other Branded Content / Live Events
Peace on 5th
Agency: m:united//McCann / New York + Tool / Santa Monica
Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Other Branded Content / Live Events
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hockey Heaven
Agency: Rethink + Spy Films / Toronto + Untitled Films / Toronto
Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16076M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16077M
Award:
2016 Branded Entertainment Merit Award
Agency:
McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica
Client:
Samsung Telecommunications of America
Title:
Unboxing "Notification"
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16078M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client:
CCU - Compañía Cervecerías Unidas
Title:
Beer Tooth Implant
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16079M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris
Client:
Netflix
Title:
Netflix Fest
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16080M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16081M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16082M
Award:
2016 Branded Entertainment Merit Award
Agency:
J. Walter Thompson Puerto Rico / San Juan
Client:
Puerto Rico Tourism Company
Title:
Miserable in Puerto Rico
Category:
Consumer - Other Branded Content / User Generated Content
Annual ID:
BE16083M
Award:
2016 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive Insurance
Title:
Line Insurance
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16084M
Award:
2016 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16085M
Award:
2016 Branded Entertainment Merit Award
Agency:
m:united//McCann / New York + Tool / Santa Monica
Client:
Microsoft
Title:
Peace on 5th
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16086M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16087M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16089M